There’s hardly any aspect of modern life that has not been touched by the advent of mobile app technology.
It may seem like a no-brainer that public transit systems need to adapt this technology for fare payments, but identifying the best way to do so requires the analysis and guidance of transportation engineers, like Assistant Professor Candace Brakewood.
Brakewood has her sights set on a more efficient future in transportation, and as someone who studies cashless fare payments in public transit, her task in part is to help transit agencies identify the best paths for planning and deploying new payment systems using mobile technology.
In her new study for the Transportation Research Board of the National Academies entitled “Business Models for Mobile Fare Apps,” Brakewood helps guide transit agencies into the next frontier of adapting to new fare payment systems using mobile apps.
Brakewood identifies five overarching business models that can help transit agencies better navigate their options for implementing mobile payment systems.
Her research is published by the Transit Cooperative Research Program (TCRP) of the Transportation Research Board and is available for free to download.